"Education is what survives when what has been learned has been forgotten."B. F. Skinner
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Branding - More Than Just a Statement - A Memory Scar
Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.You have just now used your mind to develop a picture ...
Ebook Publishing - A Profitable Home Based Business
Information is one of the biggest sellers on the Internet and there is no better way to package your information than an ebook. Many people are making their fortune by creating and selling their own ebooks. Now you too can create your own ebook and rake ...
List Building vs. Search Engine Optimization
It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. However, there are ...
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Copyright 2005 Richard Meredith
1. Use a hand written letter on your ad copy instead of text.
Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your a copy.
People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy.
Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy.
This will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus.
People will feel they're getting a good deal and it will increase the value of your product.
6. Hire a famous person to endorse your product or service.
Make sure the person is well known to your target audience. Include their picture and statements on your ad
copy.
7. Include your own picture on your ad copy.
This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity.
This will show them you really care about the people. They may just buy your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions in your ad copy.
The questions should remind them of their problem and make them think about what will happen if they don't purchase your
product.
10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards.
The longer you can keep someone reading your copy the greater chance of them purchasing.
Richard Meredith is the author of the critically acclaimed ebook "The BLACK BOOK of Online Business"- the must-have source book for anyone doing business online... or even THINKING about it! http://www.straight-talkmarketing.com You can reprint this article as long as this by-line is intact.
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